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Strategic and Creative

I am a professional with over 12 years of experience in Communication, Marketing and Business Management, graduated in Social Communication from Universidade Presbiteriana Mackenzie and with an MBA in Business Management from FGV.

My work combines strategic vision and meticulous execution, supporting agencies, production companies, and companies in evaluating, restructuring, and optimizing processes to gain efficiency, simplify workflows, and intelligently reallocate resources. I work in a personalized manner, understanding the dynamics of each team to propose practical, results-oriented solutions.

I've led projects in strategic planning, digital content, social media, products, photoshoots, productions, and creative coverage, as well as metrics and performance analysis. I've worked on omnichannel campaigns, content marketing, performance media, events, and brand reputation, including relationships with executives, influencers, KOLs, and DOLs.

My experience covers segments such as Health, Fashion, Beauty, Tourism, Food & Beverage, Consumer Goods and Entertainment.

Here, the strategic, the measurable, the KPI is valued, but no less creative.

And if you need inspiration, artistic and "less commercial" projects, we can talk too!

© 2025 - romyoffice.com.br by Romy Arita

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